Insurance designed for parents, by parents.

It’s a parent who battles car seat installation. It’s a parent whose heart heads out on the highway with a teen driver. It’s a parent who doesn’t have time for gobs of legalese. That’s why we, parents ourselves, started Apparent — to provide specialized protection for people who understand the need for it.

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Plans designed for families

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What Parents are Saying About Apparent…

​It takes a village, and I think car insurance should be part of that village.

Member of Apparent Parent Panel