Insurance designed for parents, by parents.
It’s a parent who battles car seat installation. It’s a parent whose heart heads out on the highway with a teen driver. It’s a parent who doesn’t have time for gobs of legalese. That’s why we, parents ourselves, started Apparent — to provide specialized protection for people who understand the need for it.
Plans designed for families
I have little kids.
You’re in parenting boot camp. We want to help, with things like car maintenance house calls, car seat and stroller replacement after an accident, and more.
I have teenagers.
This is a joyful and terrifying time for all involved. Our discounts and teen driving tools can help you focus on the joyful part!
I have kids of all ages.
Hats off to you! You don’t have time for us to try to sell you on anything. Get a quote and get on with life.
Show me more options!
We get it, there are infinite definitions of families. Click here to see if any of our plans are a good fit for you!
Products & Features
Smart Roadside Assistance
Rental Car Match
Car Seat + Stroller Replacement
Upgraded Accident Forgiveness
What Parents are Saying About Apparent…
It takes a village, and I think car insurance should be part of that village.