Plans, Teen Drivers, Young Children

How We Help Moms be Moms

With Mother’s Day right around the corner, we at Apparent wanted to talk about some of the ways we celebrate moms every day. We know motherhood is not for the faint of heart, which is why we’ve taken it upon ourselves to support moms in all the hard work they do. To make the mom… Read More

Published on May 7, 2019
Car Buying

2019 Family Cars for Hip Parents

Offering a plethora of family-friendly features, the allure of the minivan is strong. From trunk space to legroom, from their high seating capacities, to a plethora of cup holders—it’s no wonder that most parents find themselves at one point or another having The Talk about whether a minivan is right for them. But despite their… Read More

Published on May 2, 2019

The Apparent Story

The idea behind Apparent.

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Teen Drivers

Talking to Your Teens About Distracted Driving

When you’re a parent of a teen, one of the scariest milestones is when they’re ready to learn how to drive. You’re so worried about them learning skills like merging properly and remembering to check their rear view mirror, it’s easy to forget to warn them against one of the biggest road risks—distracted driving. As… Read More

Published on April 29, 2019
Plans, Young Children

The Ultimate Family Road Trip Prep Guide

Packing and prepping for a road trip with kids can feel like gearing up for a tour around the world rather than a visit to the beach or grandma’s house. It’s important to make sure you’ve brought everything from home you may need to keep everyone happy and healthy, but it’s equally important to make… Read More

Published on March 13, 2019