​The Definitive List of Car Seats for Every Age and Size

Car seats are a source of confusion among parents. With seemingly countless options and styles, how do you know which is right for your child’s age and size? We’ve compiled some helpful information to remove some of the mystery from car seats. The Basics There are five primary types of child safety seats: Infant seats,… Read More

Published on December 5, 2018

Becoming Apparent

Hi, we’re Apparent. And we are so glad you are here! We like to joke around the office that this company is our baby. For over a year, we’ve worked really hard to do what’s right for it. We’ve dreamed about its future and, like all parents, worried that we’ll do something to mess it up. But… Read More

Published on November 28, 2018

The Apparent Story

The idea behind Apparent.

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Car Buying

Best Cars for Your Teen That Won’t Break the Bank

Getting a driver’s license is an exciting time for a teenager. It means he or she is able to get around without asking for a ride. As a parent, you may want to encourage his or her independence by purchasing a car for your teen. By having a few cars in mind that are reasonably… Read More

Published on November 12, 2018