Teen Drivers

5 Things Teens Should Not Leave the House Without

Your child earning their driver’s license is often coupled with a variety of emotions. You feel proud that they reached this important life milestone and you might feel a little sad that your child has grown up so much. One of the most prominent emotions, however, is fear. You have heard the statistics that 16-year-old… Read More

Published on January 16, 2019
Young Children

Baby Proofing – What Not to Leave Home Without

Remember your car before you had kids? The sparkling windows that offered views unobscured by smudgy little fingerprints… the carpet that wasn’t adorned with mushed banana and ground-in crackers… the fresh, new-car aroma that wafted out to greet you when opened the door, rather than that mysterious funk that just doesn’t seem to go away,… Read More

Published on December 28, 2018

The Apparent Story

The idea behind Apparent.

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​The Definitive List of Car Seats for Every Age and Size

Car seats are a source of confusion among parents. With seemingly countless options and styles, how do you know which is right for your child’s age and size? We’ve compiled some helpful information to remove some of the mystery from car seats. The Basics There are five primary types of child safety seats: Infant seats,… Read More

Published on December 5, 2018

Becoming Apparent

Hi, we’re Apparent. And we are so glad you are here! We like to joke around the office that this company is our baby. For over a year, we’ve worked really hard to do what’s right for it. We’ve dreamed about its future and, like all parents, worried that we’ll do something to mess it up. But… Read More

Published on November 28, 2018