Teen Drivers

Teach Your Teen to Drive (Without Losing Your Cool)

There are few things as exciting for a teenager than the idea of finally getting behind the wheel. We all remember the glory days of learning to drive: the promise of freedom, the lure of the open road, the dream of our first car—such a magical time. Little did we know that most of our… Read More

Published on May 23, 2019
Plans, Teen Drivers, Young Children

How We Help Moms be Moms

With Mother’s Day right around the corner, we at Apparent wanted to talk about some of the ways we celebrate moms every day. We know motherhood is not for the faint of heart, which is why we’ve taken it upon ourselves to support moms in all the hard work they do. To make the mom… Read More

Published on May 7, 2019

The Apparent Story

The idea behind Apparent.

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Car Buying

2019 Family Cars for Hip Parents

Offering a plethora of family-friendly features, the allure of the minivan is strong. From trunk space to legroom, from their high seating capacities, to a plethora of cup holders—it’s no wonder that most parents find themselves at one point or another having The Talk about whether a minivan is right for them. But despite their… Read More

Published on May 2, 2019
Teen Drivers

Talking to Your Teens About Distracted Driving

When you’re a parent of a teen, one of the scariest milestones is when they’re ready to learn how to drive. You’re so worried about them learning skills like merging properly and remembering to check their rear view mirror, it’s easy to forget to warn them against one of the biggest road risks—distracted driving. As… Read More

Published on April 29, 2019